Of all the social networks, Facebook is the only one that knows no generational limits. From grandparents to teenagers. Facebook, the largest of the social networks attracts users of all ages. A recent study by Forrester found that of U.S. adults who use social networking sites, 96% of them are on Facebook.
Facebook was founded by Mark Zuckerberg with his roommate and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Membership of this web site was originally limited to Harvard students only, then expanded to other colleges in Boston, Ivy League, and Stanford University. This site is slowly opening up to students at other universities before it opened to high school students, and eventually to every person aged at least 13 years.
January 2009, Compete.com study puts social networking service Facebook as the most widely used according to monthly active users around the world, followed by MySpace. Entertainment Weekly put it in the list of "best" end of the decade with the comment, "How can we ex-lover stalking us, remember our colleague's birthday, interfere with our friends, and play a game of Scrabulous before Facebook was created?" Quantcast estimates that Facebook had 135.1 million visitors monthly in the U.S. in October 2010. According to Social Media Today in April 2010, estimated that 41.6% of Americans have a Facebook account.
Ninety-eight percent of both the members of the Golden Generation (ages 67 and up) and Gen Z’ers (ages 18 to 22) who use social networking sites are on Facebook. And no age group dipped below the 95% mark.
Facebook beats the other social networking sites by a long-shot, too. LinkedIn, the next most popular site, claims only 28% of the U.S. adult online population. Its membership follows more of a bell curve, with the working-age population more likely to be on the site — not surprisingly, since it’s designed for networking and employment.
Twitter, the third most used social network, is most popular among younger users, and membership drops off incrementally for older audiences. Thirty-eight percent of Gen Z’ers, the youngest category, use Twitter — while less than half of that uses LinkedIn.
The youngest members are also likely to be the most active users of any of the social networks. They visit social sites the most, update and maintain their profiles more, and comment more, the study found. More than 80% of Gen Z’ers check social networking sites at least weekly. The average for all age groups is closer to 60%, and less than 40% of the oldest members are likely to check a social networking site at least weekly.
Sources : Wikipedia and mashable.com
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